We create lifestyle products with unique and innovative designs together with the highest comfort, quality and function. Our intention is to make our #aimntribe feel confident, beautiful, happy, and awesome while they do the things they love. We call our pieces happy pants and dream reminders, because we want them to be a reminder of what where you are aiming at and the dreams you want to fulfil, every time you wear them.  

Rather than following other trends in the activewear industry, we enjoy creating new ones. The aim’n style is a mix of bold, playful and confident garments with a feminine touch - inspired by our everyday environment that challenges us and makes us feel alive. We love playing with unique twists, shape and details while never compromising fit or quality.